SEO report of marketing-buch.com
Das Marketing Buch von Prof. Dr. Michael Bernecker
www.marketing-buch.com/
Lernen Sie Marketing von der Pike auf! Das Marketing Buch von Prof. Dr. Michael Bernecker vermittelt Grundlagen, Strategien und Instrumente. Jetzt ansehen!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.marketing-buch.com/
Character length : 23
Title
Das Marketing Buch von Prof. Dr. Michael Bernecker
Description
Lernen Sie Marketing von der Pike auf! Das Marketing Buch von Prof. Dr. Michael Bernecker vermittelt Grundlagen, Strategien und Instrumente. Jetzt ansehen!
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: de_DE
type: website
title: Das Marketing Buch von Prof. Dr. Michael Bernecker
description: Lernen Sie Marketing von der Pike auf! Das Marketing Buch von Prof. Dr. Michael Bernecker vermittelt Grundlagen, Strategien und Instrumente. Jetzt ansehen!
url: http://www.marketing-buch.com/
site_name: Marketing-Buch
image: http://www.marketing-buch.com/wp-content/uploads/2012/08/marketing-buch.jpg
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://marketing-buch.com/robots.txt
https://marketing-buch.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin3
Facebook Share0
Facebook Comments0
Content
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”de”.
Title
Das Marketing Buch von Prof. Dr. Michael Bernecker
Character length : 50
Good! The title’s length is between 10 and 70 characters.
Character length : 50
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 2 | 1 | 6 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Marketing-Buch
- <H1> Marketing-Buch
- <H2> Grundlagen – Strategien – Instrumente
- <H3> Neueste Beiträge
- <H3> Grundlagen Marketing
- <H3> Besuchen Sie uns!
- <H3> Schlagwörter
- <H3> Haben Sie Fragen?
- <H3> Info:
Word cloud
- marketing11
- unternehmen5
- newsletter4
- finden3
- erhalten3
- marketing-buch3
- buch3
- marktforschung3
- webinar3
- instrumente2
- direkt2
- unserem2
- markt2
- rss2
- grundlagen2
- wichtigsten2
- rufen2
- datenschutz2
- bereich2
- home2
- wichtig2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| marketing | |||
| unternehmen | |||
| newsletter | |||
| finden | |||
| erhalten | |||
| marketing-buch |
Two Word cloud
- sie uns2
- die wichtigsten2
- sie diese2
Three Word cloud
- rufen sie uns2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
2,392 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
88
Number of source domains
18
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://www.marketing-buch.com/.. /jquery.js?ver=1.12.4
- http://www.marketing-buch.com/.. /jquery-migrate.min.js?ver=1.4.1
- http://www.marketing-buch.com/.. /js.min.js?ver=2.6.1
- http://www.marketing-buch.com/.. /popup.min.js?ver=2.0.1
- http://www.marketing-buch.com/.. /si_captcha.js?ver=1535323025
- http://ws-eu.amazon-adsystem.com/.. /q?rt=tf_mfw&ServiceVersion=20070822&Mark...
- http://wms-eu.amazon-adsystem.com/panda/20070822/DE/js/8001_6.js
- http://www.marketing-buch.com/.. /css.css?ver=2.6.1
- http://www.marketing-buch.com/.. /1-popupally-style.css?ver=2.0.1.8
- http://www.marketing-buch.com/.. /pagenavi-css.css?ver=2.70
- http://fonts.googleapis.com/css?family=Open+Sans%3Aregular&subset=la...
- http://www.marketing-buch.com/.. /reset.css?ver=1.0
- http://www.marketing-buch.com/.. /text.css?ver=1.0
- http://www.marketing-buch.com/.. /960.css?ver=1.0
- http://www.marketing-buch.com/.. /superfish.css?ver=1.7.2
- http://www.marketing-buch.com/.. /prettyPhoto.css?ver=3.1.6
- http://www.marketing-buch.com/.. /font-awesome.min.css?ver=2.13.6
- http://www.marketing-buch.com/.. /style.css?ver=2.13.6
- http://www.marketing-buch.com/.. /custom_style.css?ver=2.13.6.1512730153
- http://www.marketing-buch.com/.. /responsive.css?ver=2.13.6
- http://www.marketing-buch.com/.. /style.css?ver=2.13.6
- http://www.marketing-buch.com/.. /widgets.css?ver=1.9.6
- http://www.marketing-buch.com/.. /smc_front.css?ver=1.2.5
- http://www.marketing-buch.com/.. /plugin.css?ver=1.9.4
- http://www.marketing-buch.com/.. /datatables.css?ver=1.9.4
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.marketing-buch.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://www.marketing-buch.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- http://www.marketing-buch.com/wp-content/plugins/kk-star-ratings/js.min.js?ver=2.5.1
- http://www.marketing-buch.com/wp-content/plugins/popupally/resource/frontend/popup.min.js?ver=2.0.1
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/prettyPhoto/js/jquery.prettyPhoto.js?ver=3.1.6
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/prettyPhoto/custom_params.js?ver=3.1.6
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/superfish-menu/js/superfish.combined.js?ver=1.7.2
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/script.js?ver=1.0
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/responsive/selectnav/selectnav.min.js?ver=0.1
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/responsive/selectnav/selectnav-options.js?ver=0.1
- http://www.marketing-buch.com/wp-includes/js/wp-embed.min.js?ver=4.6.6
- http://www.marketing-buch.com/wp-includes/js/comment-reply.min.js?ver=4.6.6
File size of all javascript files combined
2.21MB
Javascript minifying
You can save 57.7KB (35% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.marketing-buch.com/wp-content/plugins/kk-star-ratings/css.css?ver=2.5.1
- http://www.marketing-buch.com/wp-content/popupally-scripts/1-popupally-style.css?ver=2.0.1.8
- http://www.marketing-buch.com/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/common-css/reset.css?ver=1.0
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/style1/css/text.css?ver=1.0
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/common-css/960.css?ver=1.0
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/superfish-menu/css/superfish.css?ver=1.7.2
- http://www.marketing-buch.com/wp-content/themes/u-design/scripts/prettyPhoto/css/prettyPhoto.css?ver=3.1.6
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/common-css/font-awesome/css/font-awesome.css?ver=2.8.1
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/style1/css/style.css?ver=2.8.1
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/custom/custom_style.css?ver=2.8.1.1454413308
- http://www.marketing-buch.com/wp-content/themes/u-design/styles/common-css/responsive.css?ver=2.8.1
- http://www.marketing-buch.com/wp-content/plugins/social-media-icons/styles/smc_front.css?ver=1.2.5
- http://www.marketing-buch.com/wp-content/plugins/wp-table-reloaded/css/plugin.css?ver=1.9.4
- http://www.marketing-buch.com/wp-content/plugins/wp-table-reloaded/css/datatables.css?ver=1.9.4
File size of all css files combined
573.64KB
CSS minifying
You can save 9.8KB (25% compression) on the analysed URL by minifying the CSS files.
- By minifying http://www.marketing-buch.com/.. /style.css?ver=2.13.6 you can save 3.1KB (21% compression rate)
- By minifying http://wms-eu.amazon-adsystem.com/css/widgets.css you can save 2.9KB (29% compression rate)
- By minifying http://www.marketing-buch.com/.. /responsive.css?ver=2.13.6 you can save 1.3KB (20% compression rate)
- By minifying http://www.marketing-buch.com/.. /style.css?ver=2.13.6 you can save 829B (90% compression rate)
- By minifying http://www.marketing-buch.com/.. /superfish.css?ver=1.7.2 you can save 442B (37% compression rate)
- By minifying http://www.marketing-buch.com/.. /960.css?ver=1.0 you can save 308B (25% compression rate)
- By minifying http://www.marketing-buch.com/.. /custom_style.css?ver=2.13.6.1512730153 you can save 212B (11% compression rate)
- By minifying http://www.marketing-buch.com/.. /text.css?ver=1.0 you can save 169B (27% compression rate)
- By minifying http://www.marketing-buch.com/.. /smc_front.css?ver=1.2.5 you can save 157B (32% compression rate)
- By minifying http://www.marketing-buch.com/.. /datatables.css?ver=1.9.4 you can save 153B (21% compression rate)
- By minifying http://www.marketing-buch.com/.. /reset.css?ver=1.0 you can save 143B (26% compression rate)
- By minifying http://www.marketing-buch.com/.. /plugin.css?ver=1.9.4 you can save 134B (33% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
87.95KB
Gzip compression
Error! By using Gzip you can save 107.6KB (81% compression) on your site.
- By compressing http://wms-eu.amazon-adsystem.com/panda/20070822/DE/js/8001_6.js you can save 107.6KB (81% compression rate)
- By compressing http://wms-eu.amazon-adsystem.com/css/widgets.css you can save 8KB (80% compression rate)
- By compressing http://wms-eu.amazon-adsystem.com/js/colors.js you can save 6.9KB (75% compression rate)
- By compressing http://wms-eu.amazon-adsystem.com/js/nifty.js you can save 6.8KB (72% compression rate)
- By compressing http://wms-eu.amazon-adsystem.com/js/popup.js you can save 6.6KB (75% compression rate)
- By compressing http://ws-eu.amazon-adsystem.com/.. /q?Operation=GetResults&InstanceId=0&Temp... you can save 3KB (77% compression rate)
- By compressing http://ws-eu.amazon-adsystem.com/.. /q?rt=tf_mfw&ServiceVersion=20070822&Mark... you can save 1.6KB (52% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
71
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://static.doubleclick.net/instream/ad_status.js | 15 minutes |
| https://apis.google.com/js/plusone.js | 30 minutes |
| https://apis.google.com/js/rpc:shindig_random.js?onload=init | 30 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
98.47KB
Image optimisation
You can save 1.6KB (15% compression) by optimising the images below:
- By lossless compressing the https://images-eu.ssl-images-amazon.com/.. /511dNrVbIDL._SL75_.jpg you can save 373B (13%) data.
- By lossless compressing the https://images-eu.ssl-images-amazon.com/.. /511VsGrCK3L._SL75_.jpg you can save 353B (14%) data.
- By lossless compressing the https://images-eu.ssl-images-amazon.com/.. /316A4VeDg5L._SL75_.jpg you can save 310B (29%) data.
- By lossless compressing the https://images-eu.ssl-images-amazon.com/.. /51gdUA14oML._SL75_.jpg you can save 249B (11%) data.
- By lossless compressing the https://images-eu.ssl-images-amazon.com/.. /41I-w8f1QwL._SL75_.jpg you can save 242B (15%) data.
- By lossless compressing the http://wms-eu.amazon-adsystem.com/DE/img/amazon-logo-w_tpng.png you can save 142B (15%) data.
Links
We found a total of 54 different links.
Internal links: 46
External links: 8
Internal links: 46
External links: 8
External links:
Internal links:
Website security
IP
91.220.49.205
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H1 : Marketing-Buch, ( 6px from top )
- H1 : Marketing-Buch, ( 343px from top )
- H2 : Grundlagen – Strategien – Instrumente, ( 387px from top )
Typos
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